DRIVEN RECRUITMENT CAMPAIGN.
Michael Hill is one of New Zealands most prominent and well known New Zealand retail brands. With stores stretching as far North as Canada the Michael Hill empire has expanded into new international markets and continues to grow.
They wanted it to be real and authentic.
Small Town was commissioned to create an advertising campaign set to attract and recruit exciting candidates for corporate and management roles. We shot a simple, clean and beautiful campaign instore to highlight success within in the organisation in an effort to encourage candidates to apply and help build a sense of pride and loyalty to retain talent.