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Triple Star Design and Construction located in Queenstown have been busy and require more skilled carpenters, project managers and quantity surveyors to meet demand. They came to Small Town Media to create a creative recruitment drive, a campaign to attract skilled workers from all around NZ to Queesntown.

The outcome is an online based set of video ads that played off the subtle differences and benefits that Queenstown has to offer. This campaign was supplemented with an in depth online activation strategy that achieved solid results even in a post-pandemic environment.

This advert plays on the 'Social Distancing' at a time when Auckland was still in lockdown but the rest of the country wasn't.

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